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How your Constant Contact emails can align with DMARC

Article: 000005175 Product: All

 

What is DMARC?

 

 

DMARC (Domain-based Message Authentication, Reporting & Conformance) is a policy that tells a domain (or website) which email authentication methods were used by the sender, and what an ISP (Internet Service Provider) should do with a message if it fails those authentication methods. Possible actions include "do nothing", "spam folder" or "bounce" the email, and includes contact information for how to notify the sender of failed messages.

Free email providers, like Yahoo!, AOL, and soon Google, have adopted strict DMARC policies to prevent email fraud - like spam and spoofing. If you use one of these free email providers as your 'from' address for your Constant Contact emails, this will affect you. 

The issue is that when you send email from Constant Contact the email looks like it came from your email address, when you are really are sending from our servers. 


A DMARC policy will tell receiving servers that incoming email with a free ‘from’ address should be rejected because it wasn’t sent through a Yahoo, or AOL, or Google server, which will result in an increased chance that emails will be delivered to a spam folder or get bounced. This policy is affecting all email marketing companies, not just Constant Contact.

How your Constant Contact emails can align with DMARC

Article: 000005175 Product: All

 

What is DMARC?

 

 

DMARC (Domain-based Message Authentication, Reporting & Conformance) is a policy that tells a domain (or website) which email authentication methods were used by the sender, and what an ISP (Internet Service Provider) should do with a message if it fails those authentication methods. Possible actions include "do nothing", "spam folder" or "bounce" the email, and includes contact information for how to notify the sender of failed messages.

Free email providers, like Yahoo!, AOL, and soon Google, have adopted strict DMARC policies to prevent email fraud - like spam and spoofing. If you use one of these free email providers as your 'from' address for your Constant Contact emails, this will affect you. 

The issue is that when you send email from Constant Contact the email looks like it came from your email address, when you are really are sending from our servers. 


A DMARC policy will tell receiving servers that incoming email with a free ‘from’ address should be rejected because it wasn’t sent through a Yahoo, or AOL, or Google server, which will result in an increased chance that emails will be delivered to a spam folder or get bounced. This policy is affecting all email marketing companies, not just Constant Contact.
 

What Do I Need to Do?

To pass DMARC alignment while using Constant Contact, you need to use a custom domain email address to send your Constant Contact campaign and self-publish for authentication. Here’s how:

  1. Register for a domain name if you don’t already have one, and have an email associated with it.

  2. Add your custom domain email to your account and verify it.

  3. Self-Publish for Authentication.

Make sure your IT person is involved with this process. This is also a business best practice that we recommend.


Once you've verified your custom domain email, remember to use it as your 'from' address when you send emails.

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