Facebook Live streams are perfect for open houses. Even if your sphere is small, the video will be shared by your friends with their friends. The audience will grow exponentially. There is real transactional value going on in this environment.

Marketing in four steps

The first step is to invent a thing worth making, a story worth telling, a contribution worth talking about.

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The second step is to design and build it in a way that people will actually benefit from and care about.

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The third one is the one everyone gets all excited about. This is the step where you tell the story to the right people in the right way.

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The last step is so often overlooked: The part where you show up, regularly, consistently and generously, for years and years, to organize and lead and build confidence in the change you seek to make.