Action-Oriented and Descriptive Labels

Action-Oriented and Descriptive Labels

September 30, 2024

When naming multiple buttons on a web page, it’s important to use descriptive, clear, and action-oriented labels that reflect the button's purpose. This helps with accessibility, user experience, and clarity for all visitors, including those using screen readers. Here are some examples of good practices for naming buttons:

1. Action-Oriented and Descriptive Labels

• Instead of generic labels like "Submit" or "Click Here," use clear and descriptive labels that tell users exactly what will happen when they click the button.

• Examples:

  • “Download Report”

  • “Sign Up for Newsletter”

  • “View Pricing Plans”

  • “Start Free Trial”

  • “Add to Cart”

2. Consistent Naming for Similar Actions

• Ensure consistency when naming similar actions across the page. This helps users understand what will happen with each button without confusion.

• Examples:

  • “Learn More” (for additional information sections)

  • “Read Full Article” (for blog posts or articles)

  • “Get Started” (for initial steps of a process)

3. Context-Specific Labels

• Tailor the button text to fit the context of the section or the task at hand. This makes it easier for users to take the right action at each step.

• Examples:

  • On a product page: "View Product Details" or "Check Availability"

  • On a form: "Submit Application" or "Send Message"

  • On a checkout page: "Proceed to Payment" or "Review Order"

4. Avoid Ambiguity

• Ensure the button label is not vague or confusing, and that it aligns with user expectations. Clear, direct wording makes the user journey smoother.

• Examples:

  • Instead of “Continue,” use “Continue to Checkout” or “Continue to Next Step”

  • Instead of “Submit,” use “Submit Order” or “Submit Feedback”

5. Include Call-to-Action Phrases

• Buttons are often calls to action (CTAs), so the text should encourage users to take a specific step.

• Examples:

  • “Join the Webinar”

  • “Explore Our Services”

  • “Get Instant Quote”

  • “Book a Demo”

6. Provide Clarity on Button Functionality

• Make sure the button’s purpose is immediately clear, especially if the button is performing a specific task that users need to understand before clicking.

• Examples:

  • “Download PDF Guide”

  • “Contact Sales Team”

  • “Schedule Appointment”

  • “Access Members Area”

7. Keep Button Labels Short but Informative

• Use short, concise labels that still provide enough information to tell users what to expect. Avoid overly long button names.

• Examples:

  • “Request Info”

  • “Track My Order”

  • “Save Changes”

  • “Upgrade Plan”

8. Use First-Person Pronouns When Appropriate

• Using first-person pronouns in certain buttons can make the action feel more personalized and relevant to the user.

• Examples:

  • “Start My Free Trial”

  • “Create My Account”

  • “Access My Dashboard”

  • “View My Cart”

By using clear, action-oriented, and descriptive button names, you can enhance both the user experience and accessibility of your website.