Get better open rates by following these 3 simple tips.

Good email subject lines can be the difference between engagement and deletion. So, Before hitting send on your next email, here are a few tips to consider:

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• Cut it down - Make sure your subject line doesn't get cut short by keeping it under 40 characters or 5 - 8 words.

• Ask a question - Questions can focus your readers' attention & pique their curiosity, getting them to open your email.

• Give a command - Some people respond best to direct instructions. Don't be afraid to include your call to action in the subject line.

 

Put these tips to the test with Constant Contact's email marketing.